Grow a visual identity that’s rooted in your why.

Book your Vision to Visual Personality Brand Design package.

When you serve in the wellness and service space, the true essence of your service can’t be captured in just a logo. With a brand mission, story and visual style all rooted in your why, you can build trust and fruitful relationships with your ideal people.

Unearth your story.

Share a brand story that your ideal client will fall in love with. I will listen intently and capture the details of what led you to this service, then craft it into a story that represents you to the core.

Reveal your why.

Center the life-changing value of your services with a clear brand mission. Through our conversations, we will get clear on not only what you offer, but why you offer it.

Make your mark.

Create a logo design and brand identity that reflects your soul and style. This is the stage where all of our work comes together in a beautiful visual representation.

What’s a visual personality?

A visual personality—or a visual identity—is the messaging that influences how clients feel about your business, services and overall brand. You can convey this messaging using a mix of intangible elements (vision + brand story) and tangible elements (like logo, website design, social media presence + marketing efforts).

I call this intersection of tangible and intangible elements your soul and your style. My brand design service is designed to help you define your own intersection while creating a memorable visual identity.

A single creative act has the potential to feed a continent.

— Clarissa Pinkola Estés

What’s the process?

Over 6-8 weeks, we’ll move across a 3-phase journey that’s designed to nourish your mission, your story and your style.

Phase 1: Your Mission

Phase 1 kicks off at week 1. Centering your why right from the start, we unearth the soul—the life changing value—of your service business. We not only identify your mission but define why it makes you the right choice for your target audience.

Phase 2: Your Story

Phase 2 will last for 2 weeks. How did you get here? Was it a pivotal moment in your life? At this stage, we focus on your origin story. I’ll write an authentic and relatable brand story that you can take pride in.

Phase 3: Your Style

Phase 3 takes up the last 4 weeks. Once we get to this phase, we’ll have set the right environment to translate soul and story into style: a visual identity that resonates with your ideal client. Capture the hearts & minds of your target audience with a logo that moves past “pretty” to achieve presence.

Have questions? Here are some common ones.

“But I need a freelance designer, not a brand design.”

No problem. I can put together a creative support plan that works for your short (or long term) design needs. You can book dedicated time for things like ongoing creative guidance or short term design production. My retainer agreements range from 10–40 hours a month.

Let’s find your best option. Schedule a call. →