deliverables:

Here is detailed layout of exactly what you can expect when your project is complete.

A Brand Identity to support your current logo. You will get:

• An enhanced color palette
• A conceptual mood board: style cues that expand your brand
• 2 initial concepts
• Up to 2 revision rounds
• Font selection, motif/pattern (if requested)
• Custom style guide
• Creative direction and branding guidance

A Website Redesign that includes content development:

• 1 Revised design/layout on your existing Wix platform
• Revised sitemap, structure and organization of content
• Message and content development
• Video conference tutorial on site navigation/usage
• 1 month of post-launch support

project goals:

Establish where you want to go so we can hit the ground running. These goals will ensure we're on track.

This Brand Development project aims to:

• Establish clarity across Latch’s brand identity, message and communications
• Display your services more clearly
• Steadily guide users across your website to convert more leads
• Create a brand with longevity, flexibility and relatability

We’ll explore the ways your current logo can be applied to merchandise. We can look at completely new colors as part of this branding project, but I suggest you brighten your logo and develop alternate color options (for example: pink, blue, white) for use across varied merchandise.

project phases:

These are the project phases. It isn't driven by dates but by stage completion.

1. Brainstorming | Week 1

• Define both short and long term goals for your brand
• Creation of your conceptual mood board

2. Concepting | Weeks 1-2

• Development of brand identity concept(s)
• Development of new website sitemap and structure
• Refinement of existing content to align with brand goals

3. Concept Refinement (Brand Identity) | Weeks 2-4

• Refinement of brand identity concept
• Client sign-off on final concept choice
• Client sign-off on sitemap/content plan
• Preparation for application across website and other media (i.e.: sample merchandise, social media posts, etc.)

4. Layout / Design Refinement (Website) | Weeks 4-8

• Application of plan to site*

5. Website Review | Weeks 8-10

• Refinement based on your ongoing feedback
• Select relaunch date

6. Launch | Weeks 10-12

• Review of all pages
• Preparing site for relaunch: (1) Social media graphic to advertise relaunch
• Official site launch, a.k.a. your official debut!

* Via unlisted pages. The new live site won't be live until your final approval.

pricing:

Here's what you can expect to see on your project invoices.

Any requests beyond the above outlined worked may incur additional fees (i.e.: stock photography, additional design requests like business cards, etc.)

I'm here to talk about any extras you'd like to include. Here's what to expect:

❯ Brand Development: $875.00

❯ Website Redesign: $1,350.00

Total Quote: $2,225.00

Payments can be broken into thirds to correspond with the 3-month project length. I accept checks (made out to "Lou-Ann Wattley Design, LLC"), and payments via PayPal. PayPal fees are subject to transaction fees.

review of terms:

Along with a deposit, your signature via a HelloSign version of these terms makes this project official. Feel free to reach out with any questions.

1. Scope of Work
The scope of work is as per the above notes and subject to the same assumptions. Should the scope of work change in any way, this estimate is subject to revision and any additional work will not be undertaken until the Client has approved the revised estimate and letter of agreement.

2. Working Hours
Working hours are generally between 9am–3pm, Monday through Thursday. Be sure to check in with me during the summer as my hours are abbreviated.

3. Estimates
The fees and expenses shown are minimum estimates only. They do not include cost of printing, shipped samples or other extraneous costs. Client will always be notified of any costs BEFORE they are incurred. Final fees and expenses will be shown on the final invoice.

4. Payment
Payment of balance is due before release of final art. The Client’s right to use the work is conditioned upon receipt of payment within thirty days of acceptance of final invoice, and upon Client’s compliance with the terms of this agreement. A five percent (5%) monthly service charge will be billed against late payment. Designer reserves the right to suspend work or withhold material should the Client be in breach of the payment schedule.

5. Reservation of Rights
All rights not expressly granted in this document are retained by the Designer, including any electronic rights or usage, and including, but not limited to: all rights to initial sketches, compositions or any other preliminary materials. Any use additional to that expressly granted above requires a separate agreement.

6. Releases
The Client shall indemnify the Designer against all claims and expenses, including reasonable attorney’s fees, due to uses for which no release was requested in writing or uses that exceed authority granted by a release.

7. Confidentiality
All work undertaken by Designer shall be confidential, until such time as the material becomes available in the public domain.

8. Alterations to Completed Work
Any electronic alteration of artwork or graphic design comprising the Designer’s work products (color shift, mirroring, flopping, combination cut and paste, deletion) is prohibited without the express permission of the Designer. The Designer will be given first opportunity to make any alterations required. Unauthorized alterations shall constitute additional use and will be billed accordingly.

9. Revisions
Additional fees will be charged for revisions made after (3) rounds, and for revisions reflecting a new direction to the assignment, or new conceptual input after the concept/plan sign-off.

10. Ownership
All final content created, written, edited, and managed by Lou-Ann Wattley Design remains the property of the Client, unless otherwise negotiated in writing. The client agrees to allow the Designer to use final work (e.g. logo, brochure, direct-mail, collateral, etc.) for portfolio purposes, unless otherwise noted in writing by the Client.

11. Cancellation or “Kill Fees”
If this project is cancelled or postponed indefinitely, the Client shall be liable to reimburse the Designer. Thirty-three percent (33%) of the balance is due within 30 days of notification that for any reason the job is canceled or postponed before the final stage. One hundred percent (100%) of the total fee is due despite cancellation or postponement of the job if the final art/changes have been completed. Upon cancellation or “kill”, all rights to the art revert to the Designer and all original art must be returned, including sketches, comps, or other preliminary materials.