Lou-Ann Wattley

About

 
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At the heart of my work lies a conscious embrace of my roles as mother, creative and curious soul.

Balancing them all is a beautiful challenge.

After 8 years as a graphic designer, I left my job as a Visual Designer for a non-profit in DC to launch Lou-Ann Wattley Design. I’ve designed impactful visual solutions for many happy clients since 2014.

From catering businesses to wellness practitioners, I’ve applied my logo design and storytelling skills to unique visions.

During this time, I’ve experienced moments that would shape my own vision for my life and work.

When 2018 was thick with tragic stories that laid out the disparities in black maternal health outcomes, I was still on a high from my son’s home birth. I felt called to use my love of storytelling to help balance a narrative that if unaddressed, might stoke fear and hopelessness into the hearts of expectant black mothers.

I started Well Worth Watering in 2019, a blog and online community that centers black maternal health stories designed to empower black women through pregnancy, birth and motherhood. I was convicted to bring this idea to life. In the midst of an ongoing maternal health crisis, a climate of fear & sorrow informing the choices of black moms is unacceptable.

This vision of nurturing women during moments of transformation has come full circle for me.

I’m pursuing a birth education certification this summer and I’m excited to move deeper into maternal health advocacy. Along with our two children, my husband and I currently call Northern Virginia home.

 

Here’s how I can help you:

BrandIdentityDesign

Custom Brand Design

My brand design process takes you from Vision to Visual Personality in a 3 phase framework that goes past pretty logo to achieve powerful visual presence.

Learn more about it here.

 

Creative Support Plans

You can book dedicated time for creative strategy or short term design production. My retainer agreements range from 10–40 hours per month.

Let’s talk about the details here.

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Planting the Seed for a Fruitful Visual Identity

BrandIdentityDesign

In this FREE course, we’ll dig into the important basics like:

✔ What’s a Visual Identity?

✔ What’s in the Soil of my Identity?

✔ What Kind of Bloom Are You After?