When it’s done the right way, your brand’s style will reflect its soul.
Visual Identity Package
Put your passion on display
Your visual identity advertises your special sauce and functions as part of a great brand experience. Whether you’re starting from scratch or need a complete overhaul, aim for a well-rounded branding package that translates what you do and why you do it into a solid visual presence. Identity projects take approximately 6-8 weeks to complete. A basic website (on a Squarespace platform) can be added to this package if desired.
This is How We’ll Do It:
1. Discover the possibilities
During our 30 minute Discovery Call, you’ll talk about your responses to the project questionnaire. We’ll outline the goals for your brand and discover how a visual identity can help get your there. This is when we’ll establish whether we’re the right client-designer fit.
2. Seek the soul behind your style
Before we touch the visuals, we’ll talk in depth about your target market, goals, and most importantly, your vision; the soul behind your style. This step is essential. This determines your voice: the non-visual elements woven into all of your visuals.
3. Craft the right look
With all that clear messaging on deck, we can start creating. For visual identities, we’ll enter this stage with a conceptual mood board to make sure we’ve got the right style right from the start. I’ll use that to concept, sketch and design high-quality concepts.
4. Get ready for your debut
We’ll wrap everything up into a beautiful final package. Final files and materials will be prepared for you to use. I’ll walk you through your plans for a smooth launch to make sure you have everything you need to hit the ground running.
Design expertise on your terms
Creative direction and execution
wide Range of capabilities
Give your marketing materials the professional look they deserve. I bring my in-house experience to large and small projects that include: basic website updates, brochures and printed material, event signage, infographics, motion graphics and even video editing. My retainer agreements are on week-to-week terms that range from 5–20 hours per week. Work is done remotely. On-site agreements can be made for clients within a 15 mile radius.