1. Introduction

A beautiful design is only as strong as the message behind it. And the WHY behind what you do literally says it all.

During our Intro Call, you’ll talk about your responses to the project questionnaire. And I’ll mostly listen for a message, an undeniable pulse that your audience can connect with. 

2. Tone

Before we touch the visuals, we’ll talk in depth about your target market, goals, and most importantly, your vision. This step is essential because these are the elements woven into everything I’ll create for your brand.

When you're trying to make connections with the people that will buy from you, follow you and cheerlead you into the future, a vision is the best place to start.

We’ll leave this stage with a conceptual mood board to make sure we’ve got the right tone before we start.

3. Creative

With all that clear messaging on deck, we can start creating. This is where the magic happens. I concept, sketch, design and deliver high-quality concepts inspired by your project goals. All logo + identity projects include up to 3 rounds of revisions to make sure we hit the mark with a final concept that glows.

4. Debut

Finally, we’ll wrap everything up into a beautiful final package. Final files and materials will be packaged and ready for you to debut. I’ll walk you through your plans for a smooth launch to make sure you have everything you need to hit the ground running with your final deliverables.


Ready to tell your story?