Le Merle Gourmet


• AUDIENCE:
Young, urban professional, health-conscious eaters

• MESSAGE:
Exciting meals for omnivores and vegans alike

Chef Giovanni Merle knew what he wanted to highlight: the natural, eclectic appeal of his food and his name (Merle means small blackbird). We didn’t want the bird to look like the main course, so we remixed it by casting it in a garden-like silhouette. The solution was a winner because of its versatility. The symbol can be used in small or large spaces, while the complete logo presents the brand as a unique consultancy.