Let’s think about this from a client and graphic designer perspective. You're looking to have a logo designed for you start-up. How are you likely to first meet a designer? If you don’t already know one and are starting from scratch, a couple scenarios might play out.
Failure. How do we come to terms with something so inevitable? How do we find the guts to look away from artificial perfection in all its shiny glory and get down to business on our missteps? The process may look different per person, but I want to share how I arrived at my personal recipe for eating failure for breakfast.
Logos: those wonderful images that represent companies all around us. Some are downright incredible while some fall flat, but for better or worse, they play a major part in how we might look at (or away) from brands.